Not many viewers tuned in for the debut of TNT’s latest drama series, Will, which chronicles the young years of William Shakespeare to a rock music soundtrack. The 9 PM premiere drew 633,000 total viewers and a 0.16 adults 18-49 rating in Live + same day. A second original episode at 10 PM slipped to 477,000 viewers and a 0.09 demo rating.
This is believed to be the lowest-rated TNT drama series premiere ever in Live+same day, below the low mark set last summer by the debut of Good Behavior (813,000 viewers, 0.3 in 18-49) It was also below the recent debut of dramedy Claws (1.1 million, 0.45 in 18-49.)
Good Behavior did OK in delayed viewing and developed a following that earned it a second-season renewal. We will have to wait and see what kind of bump Will gets in DVR and multi-platform viewing but its low Live+same day start will be hard to overcome.
Will, which was once set up at HBO and then had a straight-to-series order at the now-defunct Pivot, stars newcomer Laurie Davidson as William Shakespeare and chronicles his wild 20s in the punk-rock theater scene of 16th century London. The period drama was created by Craig Pearce.