MovieTickets.com and Sony Pictures have joined hands to promote four upcoming 2017 films from Sony Pictures Entertainment, beginning with the studio’s next installment of its animated franchise Smurfs: The Lost Village which bows Friday. It’s being dubbed the ‘biggest co-promotion deal’ in the remote ticketer’s history.
The co-branding deal will feature a spot for each film — Smurfs, Spider-Man: Homecoming (July 7), The Emoji Movie (July 28), and Jumanji: Welcome to the Jungle (December 20) — that will run not only in-theater on 6,000 screens but also on the syndicated TV shows Made in Hollywood and Made in Hollywood: Teen Edition. The wide-ranging deal will also feature co-branded one-sheets in over 1,000 theaters and a social media push from MovieTickets.com.
The Smurfs: The Lost Village promotion will kick off the partnership between Sony and MovieTickets.com with a sweepstakes — the grand prize is an expense-paid trip for two adults to Yellowstone National Park.
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MovieTickets.com and Sony have joined forces before, but not for this many movies. Previously, the two companies collaborated on Hotel Transylvania and Cloudy with a Chance of Meatballs 2.
MovieTickets.com provides advance movie ticketing for 258 theater chains (repping about 30,000 screens) via online and mobile purchasing. It’s in 21 countries/territories including the United States, Canada, the U.K./Ireland, Argentina, Puerto Rico, the Dominican Republic and the Caribbean.
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