Shondaland has named Jennifer Romolini Chief Content Officer for, where she will be in charge of leading the company’s digital expansion and overseeing the content strategy for the site. is a digital storytelling platform that will serve as an extension of the Shondaland brand. The site will be a mix of lifestyle content, interviews, features and news, covering politics, pop culture, style, health and issues most relevant to women’s lives. It will include written content, podcasts and more. 

Shonda Rhimes
Elzer P.R.

“I could not be happier to have Jenn overseeing,” said Shonda Rhimes. “Her vision and expertise fit in perfectly with the Shondaland brand, and I can’t wait to show everyone what we’ve been working on.”

The company will soft-launch in the beginning of May with a series of newsletters featuring exclusive interviews, essays, reviews and lifestyle picks by and for the Shondaland tribe. The full site will officially launch in the fall.

“I am grateful to be working with a woman of such immense talent and integrity, at a company I’ve long admired, to extend this amazing brand into the digital space at this critical time,” Romolini adds.

Romolini is the former editor-in-chief and VP Content at HelloGiggles, as well as the former editor-in-chief of Yahoo Shine and deputy editor of Lucky magazine. She’s previously held editorial positions at TimeOut New York and Talk magazine and has been published in The New York Times, Lenny Letter and more. She is the author of the forthcoming career memoir Weird in s World That’s Not: A Career Guide for Misfits, to be published by Harper Business in June.