The deal came together quickly, marking the first for this year’s fest, with buyers clamoring immediately following the film’s premiere.
Flower follows 17-year old Erica Vandross (Zoey Deutch) and her two friends as they spend their free time making money in unconventional ways, acting as self appointed, free-wheeling vigilantes of the San Fernando Valley. Everything changes for Erica when her mother (Kathryn Hahn) invites her boyfriend (Tim Heidecker) and his estranged son (Joey Morgan) to move in with them. Adam Scott also stars as an older man who catches Erica’s eye.
Winkler, the son of Happy Days star Henry Winkler, is a seasoned helmer of TV and film with credits that include Fox’s Brooklyn Nine-Nine and The New Girl. His feature directorial debut Ceremony starring Uma Thurman, Jake Johnson and Michael Angarano premiered at the 2010 Toronto Film Festival and Magnolia distributed. Winkler is currently writing the upcoming Rocketeer reboot at Disney.
The 2012 Blacklist script for Flower was written by Alex McAulay (it was located on the list next to Whiplash and Hell or High Water), and was optioned by Danny McBride, Jody Hill, and David Gordon Green’s production company Rough House Pictures. The trio who serve as EPs along with Andrew Levitas sent it to Winkler. Matt Spicer and Winkler are also credited in writing. Producers are Spicer, Eric B. Fleischman, Brandon James, and Sean Tabibian.
The deal for Flower was negotiated by Danielle DiGiacomo, VP of acquisitions for The Orchard, with CAA on behalf of the filmmakers. Flower continues the relationship between Rough House Pictures and The Orchard, who previously partnered on the film Donald Cried. The Orchard also released Rough House’s film Hunter Gatherer which was nominated for an Independent Spirit Award. The Orchard has three films at this year’s Tribeca Film Festival: Oren Moverman’s The Dinner (opening May 5), Super Dark Times and Take Me.