The return of The Americans last night on FX for its Season 5 debut has brought a chill to the Cold War set spy family drama. Now on a Tuesday for the first time at 10 PM, the Joe Weisberg and Joel Fields EP’d show hit a season debut low with 930,000 total viewers and a 0.2 rating among adults 18-49.
The 71-minute airing was down 33% in the key demo from the Season 4 opener last year and 16% in overall audience.
In better news statswise, last night’s “Amber Waves” episode was up 21% in viewers from the Season 4 “Persona Non Grata” finale of June 8, 2016. Among other offerings on TV, that competitive night saw Game 3 of the 2016 NBA Finals on ABC with the Cleveland Cavaliers coming back to beat the Golden State Warriors 120-90 in Ohio after losing the first two games in California.
For FX, such live + same day numbers aren’t going to make anyone happy but their true emphasis is on delayed viewing in Live + 3 and more, where the acclaimed Americans has seen strong increases the past few seasons week after week.
We should see those ratings by early next week.
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