Reaching back into her extensive catalog, the Grammy winner and American Horror Story actress snared 117.5 million viewers on Fox for her 13-minute performance at NRG Stadium in Houston. While Gaga started her spectacle at 8:13 PM ET, Fox has gauged the eyeballs on the self-described Mother Monster in the 8:15-8:30 PM ET as that’s obviously where the bulk of the pyrotechnics-rich show took place.
Still, a bit like the losing Atlanta Falcons last night, Gaga was close but no cigar to Super Bowl victory. The all-time most-watched halftime show remains Katy Perry’s 2015 performance at Super Bowl XLIX with its total TV audience of 120.7 million. That means last night was down about 3% from the show of two years ago at the University of Phoenix Stadium, where Missy Elliot and Lenny Kravitz joined the “Roar” singer.
Year-to-year, Gaga’s 2017 halftime show was up almost 2% from the Coldplay-led 2016 halftime gig with Bruno Mars and Beyonce.
Among adults 18-49, Gaga’s show captured a 39.1 rating with highly valued ad-friendly 50.2 million viewers in the demo.