WRITETHRU, Saturday, 8:40 AM from Friday 2:37 PM: Christian Grey saw $22.5 million worth of business at the international box office through Thursday and with 20 more plays yesterday, the three-day gross has lifted to $48.2M. Fifty Shades Darker, Universal’s sequel to the 2015 S&M phenomenon that was Fifty Shades Of Grey, released day-and-date this weekend with the U.S. Overseas, 37 offshore markets undressed Wednesday and Thursday and now it is in 57 markets. We are expecting a weekend estimate of about $105M and a worldwide take of around $151M-$152M.
Overall, this installment is the fourth-biggest opening ever for an R-rated film, behind the first offering, Deadpool and The Matrix Revolutions. The film is dominating with No. 1 openings in most territories and 50% market share across the current releases.
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With new openings Friday in the UK and Ireland, it’s No. 1 there with $4M so far and already marks the second-biggest opening of an R-rated film, only behind predecessor Fifty Shades Of Grey. Also, it just opened in Spain to No. 1 and $1.8M after its first day in release in the market to see the 22nd best opening day ever for a film rated +18.
Already, Australia pulled a No. 1 opening day with $2.1M and 55% market share (including Wednesday night previews). In two days, it has collected $3.4M. That’s the second-biggest opening for an R-rated film and the second-biggest Universal opening day of all time, behind Furious 7.
Argentina also set a record for biggest R-rated opening. Brazil had an impressive $1.2M — the top opening day of the year and second-biggest 16+ rated film opening day of all time.
France also submitted to the sequel with a No. 1 start of $1.9M and has climbed to $4.6M in three days. That’s the biggest opening day of the year for the Hexagon. In Germany, where it looks like the lovers could hit near to 1M tickets sold this weekend, has a two-day start of $5.7M. Italy, likewise has Darker dominating at $4M after two days to boast the second-biggest opening of a R-rated film, behind Fifty Shades Of Grey.
Other No. 1 starts include the Netherlands ($1.6M in two days/biggest R-rated opening of all time and best opening day of 2017); Philippines grabbed $370K its first day to log the biggest opening day of all-time for a February foreign release (beating Deadpool) and the film now sits at $1M in three days; and Russia ($2.9M in two days).
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