If President Donald Trump had a bad night Monday with the scandalized resignation of his National Security Advisor Gen. Michael Flynn, his Celebrity Apprentice successor wasn’t exactly pumping iron – at least not in the ratings.
Yes, the Arnold Schwarzenegger-hosted reality show picked a winner between American Ninja Warrior host Matt Iseman and Boy George and yes, the ratings for the season finale of The New Celebrity Apprentice (0.9/3) were even with last week — but it was also a series low match and an all-time finale low. In fact, last night’s finale was last among the Big 4 in its 9 PM time slot.
Arnie-to-Trump, last night’s Season 8 finale was down a hard 47% among adults 18-49 from the Season 7 ender of February 16, 2015, the last one hosted by the now POTUS. The previous finale low for the franchise was the 1.5 rating the May 19, 2013 airing of All-Star Celebrity Apprentice – a fact that Trump may note if he decides to school Schwarzenegger in ratings again, online or otherwise.
A repeat of The Wall (0.9/3) kicked off NBC’s night before Celebrity Apprentice. Monday ended for the Comcast-owned net with Timeless (0.7/3), up a tenth from its February 6 episode.
With The Bachelor (2.3/4) and Quantico (0.7/3) even with their fast affiliates of last week, ABC won the night again in the demo with the same 1.8/6 it had February 6. The night’s top-rated show, The Bachelor, is seeing some love this year with a 15% rise in the demo season to date — unlike many other series.
Pulling in 7.08 million sets of eyeballs, the top viewership of the night went to CBS with Kevin Can Wait (1.5/6) and Man With A Plan (1.4/5), also the same as last week in the demo. Superior Donuts (1.4/5) was up a tenth from its February 6 fast affiliates and the same as its final nationals numbers in the demo, 2 Broke Girls (1.2/4) was down a tenth, and Scorpion (1.2/4) was even with last week.
Time is taking its toll on 24: Legacy in the ratings, with the spinoff falling 20% among 18-49s from its OK regular slot debut last week after that post-Super Bowl premiere February 5. High-tech cop lead-out APD (1.0/4) took even more of a tumble with a 33% demo drop.
Down was not the direction for the CW’s Supergirl (0.8/3) and Jane The Virgin (0.4/2), with the former up 14% in the key demo and, one week after that shocking death, the latter up a strong 33%. That’s a season high match for the Gina Rodriguez-led dramedy and a nice Valentine’s Day start for the CW, which was up 20% among 18-49s from last week.
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