I couldn’t say Los Angeles might want to ditch its new NFL team already after the Rams’ terrible performance last night. And we’re certainly not praising the worst-superhero-movie-you’ve-ever-seen hand-me-downs that the Seattle Seahawks were wearing because, honestly, the NFL has bigger problems — and not just The Big Bang Theory (3.3/13) beating it in the ratings Thursday.
With Seattle’s 24-3 victory clinching the NFC West title once again, Thursday Night Football took a tumble. The NBC and NFL Network broadcast scored a 10.1/17 in metered market results on a night that saw Fox in encores, the CW showing the iHeartRadio Jingle Bell 2016 special (0.4/1), and ABC mostly repeats.
While not a low, last night’s TNF early results are down 13% from last week, which was down 16% from the week before – and welcome to the trend of the 2016-2017 NFL season. Looking at the 7.9 that the game got on just NBC, that’s also a drop of 13% from the Kansas City Chiefs’ 21-13 win over the Oakland Raiders on December 8. In unadjusted fast affiliates, last night’s game drew a 2.7/10 among adults 18-49 on NBC, with 10.04 million watching. That’s a decline of 27% from last week’s numbers that went up to a 5.6/20.
NBCU Says Nielsen's Digital Ratings Are
Big teams like the Dallas Cowboys or the New England Patriots provide ratings jolts, but otherwise things are middling at best and declining on average – week after week and year-to-year — and blowouts like last night are proving a major factor as data shows viewers turn off when the suspense is gone.
While the league insists it is committed to TNF , we’ll get a fuller sense of how the franchise has done on its inaugural run on NBC with next week’s New York Giants-Philadelphia Eagles match up, NBC’s TNF finale.
Still, with its 2.6/8 rating and audience of 9.87 million overall, NBC will easily win the night.
With a birth on The Big Bang Theory starting off CBS’ night of comedies with its last original of 2016, it was a celebration of sorts on the House of Moonves. The top show of the night currently, the science geek series rose 6% among the key demo from its last original and saw viewership up 8% to 15.77 million – its biggest audience since this year’s season premiere on one of the biggest show on TV.
The rest of CBS’ night had The Great Indoors (1.7/6) and Mom (1.5/5) up 13% and 7%, respectively, in the demo with their best viewership numbers of the season with that baby bump, so to speak. Life In Pieces (1.3/5) was even with last week and the struggling tech-fueled drama Pure Genius (0.9/3) was a bit of a buzz kill with the drop of a tenth. ABC’s The Great American Baking Show (0.8/3) was also down a tenth for the net from last week.
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