Patricia Röckenwagner, an executive with corporate branding and political experience, has been hired by STX Entertainment as its Chief Communications Officer and will start in her post on Jan. 17. She will be part the management team and the principal executive responsible for advancing STX’s global positioning. It will be interesting to see if Röckenwagner will bring in her own team as the company seems to be moving its communications in-house, despite already having a strong and respected communications specialist with Steve Elzer. She reports to Sophie Watts, President of STX Entertainment.
In what is a newly created role, Röckenwagner will be tasked with helping brand STX around the world. What will certainly help her in the new post is that she speaks four languages. Röckenwagner, whose husband is the well-known chef who has and has had many restaurants on the west side, comes to STX from Advance VixeidPartners, the independent investment arm of Advance Publications and Condé Nast where she previously led corporate branding and communications for there. Prior to that, she held senior executive communications and branding positions at McGraw Hill Financial (now S&P Global), Paramount Pictures, Time Warner Cable, Comcast and AT&T.
However, she started her career in politics, working for Senators Ted Kennedy in D.C., Art Torres in Sacramento and Tom Hayden in Los Angeles.
The hiring of Röckenwagner follows the lead of other companies over the years who have also tapped those with some political background to help with their communication needs. In fact, only two years ago, Warner Bros. hired former White House Press Secretary and longtime political strategist/analyst Dee Dee Myers as EVP Worldwide Corporate Communications and Public Affairs. Prior to that and years earlier, Barbara Bush’s press secretary Anna Perez was hired at CAA to lead its corporate communications for a short time. Zenia Mucha at Disney also worked for Sen. Alfonse D’Amato and NY Gov. George Pataki. And Kori Bernards who worked at Universal Pictures for a short time previously worked at the MPAA and in D.C. for 13 years with then-Minority Leader Richard Gephardt and Nancy Pelosi.
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