Almost two months to the day before its February 10 debut, advance ticket sales have started and a new trailer has arrived for Universal’s Fifty Shades Darker, the sequel to E L James’ Fifty Shades of Grey. That movie swooned Valentine’s Day audiences last year with an $85 million opening weekend before Deadpool broke that opening record with $132.4M. Check out the trailer above.
Tickets for Fifty Shades of Grey went on sale January 11 before its release in 2015, and it became one of Fandango’s top R-rated presellers while posting big advance sales figures in the Bible Belt and flyover states. Last year, when Fifty Shades opened, various theaters threw parties on opening night, while hotels offered getaway theme packages for couples. Imax got in on the action at the last minute to play a handful of screens too. Fifty Shades of Grey minted $166.1M stateside and $571M global off an estimated $40M production cost.
In a different type of advance sales strategy, Disney put Rogue One: A Star Wars Story up on the ticket board on November 28, with online retailers like Fandango and Movietickets.com reporting it was their best ticket sales day of 2016. That movie is tracking for a $140M-plus opening on December 16.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.