It was a night of NFL, finales and Christmas cheer in primetime on Thursday – but if you were Thursday Night Football, it wasn’t a whole lot of ho-ho-ho to be had.
The Kansas City Chiefs 21-13 win over the Oakland Raiders may be the best either team has done ratingswise in primetime this season but with a 11.6/20 in metered market results, it was a hard hit from last week. In fact, last night’s game on NBC and the NFL Network was down 16% from the Dallas Cowboys at the Minnesota Vikings match-up of December 1. On NBC stations alone, the Chiefs vs. Raiders game drew a 9.1 in MM numbers, down 17% from last week with the two big national following teams.
Now NBC will easily win the night with its TNF package, which is down a point from last week with its 3.7/14 rating among adults 18-49 and 12.15 million in unadjusted fast affiliate numbers, but the results once again reflect the soft underbelly the NFL has on TV. In a season that has seen week after week of lows or declines on various networks, the problem of too many big spread wins, too many games or too many match-ups with regional teams still seems to be ignored by the football powers-that-be – AKA, you can’t asks the Cowboys or the Patriots to save your skin every week.
Currently, the Comcast-owned net has a 3.5/13 rating with an audience of 11.85 million. CBS is in second place with a 1.3/5 rating and 7.02 million viewers.
Despite or maybe because they opened the the night with a The Big Bang Theory (1.7/6) repeat, the House of Moonves saw a rise of a tenth in the early numbers for The Great Indoors (1.5/5) from last week. Mom (1.4/5) was also up a tenth, while Life In Pieces (1.0/3) was even but the usually struggling newbie Pure Genius (1.0/3) was up 25% among the key demo.
Facing off against the finale of ABC’s Notorious (0.5/2), the CBS medical tech drama won the timeslot. Which wasn’t much of a TKO, as the ABC drama lacked its usually Shondaland lead-ins and fell to a season low on its way out the door. The previous part of ABC’s night was an encore of the holiday special Toy Story That Time Forgot (0.8/3) and Shrek The Halls (0.9/3) followed by a new The Great American Baking Show (0.9/3) that is currently down two tenths from the fast affiliates of last week’s Season 2 debut. GABS’s rating were adjusted down to a 1.0/4 in the final numbers.
There was some Christmas and a finale over on Fox last night with Taraji’s White Hot Holidays (0.9/3) and the Season 1 ender of Pitch (0.8/2). With Tyler Perry and Terry Crews showing up plus tunes by members of the legendary Run DMC, Smokey Robinson, Pharrell Williams, Missy Elliott, Alicia Keys, Snoop and Empire co-star Jussie Smollett, the solo holiday special by the Hidden Figures star was still down 40% from last year’s Taraji And Terrence’s White Hot Holidays.
In a season that has seen Empire itself hit new lows, the holiday special drop was a hard 40% among the 18-49s from what the inaugural broadcast with the two Empire leads had on December 9 last year – a Wednesday that the hip hop drama usually anchors for the net. Still, Pitch scored with a season finale that was up 14% from last week when it had Rosewood as a lead-in.
Coming off the surge of last week’s mega-crossover conclusion, DC’s Legends of Tomorrow (0.7/3) was down 41% from its December 1 show to a pretty standard season average. Lead-out Supernatural (0.6/2) was the same as last week.
Now go get that Christmas shopping done this weekend – and buy something nice for your assistant.