Making Madison, a docuseries about YouTube star Madison Beer, is the first project set by producer, TV personality and media entrepreneur Amy Palmer under a first-look deal with Wilshire Studios, the unscripted production arm of NBCUniversal Cable Entertainment. Under the just-signed pact, Palmer will develop and produce original programming for the studio.
Making Madison follows pop singer, actress and social media sensation Beer and her family. Beer rocketed to fame after Justin Bieber tweeted a link to one of her early YouTube videos in 2012. Since that time, she has amassed almost 7 million followers on Instagram, 3 million Likes on Facebook and 2 million followers on Twitter.
“Amy Palmer knows what inspires, motivates and empowers women and has a tremendous talent for recognizing rising stars and attracting established personalities,” said BJ Levin, SVP of Development, Wilshire Studios. “We look forward to working with her and reaching women worldwide with out-of-the-box, creative programming on multi-platform venues.”
Palmer is the founder and CEO of PowerwomenTV.com, a woman’s lifestyle and career digital network and founder and CEO of Gracie Grey Entertainment Group, a social media and branding agency with a hyper-focus on social influencers, emerging brands and on-air personalities. Earlier in her career, she was a producer at MTV and VH1 on numerous programs including Daria, TRL, The MTV Beach House and multiple VH1 specials. Palmer also created, hosted and executive produced New York 360, a New York based entertainment program that aired on NBC New York and its affiliates, which earned several Emmy nominations.
“I’m looking forward to working with Jeff Wachtel, Dawn Olmstead, BJ Levin and the talented team at Wilshire Studios to create next-generation programming that will reach women and girls on all the platforms in which they consume media,” said Palmer. “There has never been a better time to disrupt what the programming model looks like for this audience. By working with super-stars of social media, influential celebrities and entrepreneurial women, we are creating the next wave of relevant and impactful content.”
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