EXCLUSIVE: Canadian distributor Elevation Pictures has launched a production division designed to take advantage of the burgeoning Canadian location business. Elevation Pictures CEO Daniel Steinman has set a partnership with Canadian production vet Christina Piovesan to grow the new division, which will build on Elevation’s existing distribution business by providing production services to all types of projects shooting in Canada including U.S. and international and local productions, and multi-territory co-productions. All these have benefited from the strong American dollar and local tax incentives.
“As more producers from around the world have come to recognize the unmatched appeal of Canada as a production destination, and with the growing success of homegrown content as well as international co-productions, a move into production was a natural next step for the company,” says Elevation CEO Steinman. “And Christina, who has tremendous production savvy and relationships and taste, is the perfect complement to Elevation as we execute this move.”
Piovesan, a prolific Canadian producer, has produced films that include the Rachel Weisz-starrer The Whistleblower; the Emma Watson-Ethan Hawke-starrer Regression; and Red Lights, which starred Cillian Murphy, Sigourney Weaver and Robert De Niro.
Elevation was launched two years ago as a Canadian distributor with initial funding from finance partner Teddy Schwarzman of Black Bear Pictures. Stepping into the production game comes after Elevation signed a multi-year slate co-financing deal with Anton Corp. last May. That ups its distribution slate to 20-25 pictures per year north of the border, including films from its output deals with Black Bear, Bleecker Street Films and Bold Films.
Upcoming releases include the Stephen Gaghan-directed Gold, which stars Matthew McConaughey, Edgar Ramirez and Bryce Dallas Howard, and the John Lee Hancock-directed The Founder, which stars Michael Keaton as McDonald’s magnate Ray Kroc.
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