HBO’s strategy to offer premieres of their newest series Divorce and Insecure and the second episode of Westworld early, in anticipation of viewer competition for the second Presidential debate, seems to have paid off.
The second episode of Westworld, inspired by the 1973 Michael Crichton movie, snared 2.7 million total viewers for the weekend including two Sunday plays (1.9 million viewers) and viewing on the streaming platforms (800,000 viewers), according to HBO. Preliminary numbers show episode one of Westworld has reached over 6 million viewers to date.
The premiere episode of Sarah Jessica Parker’s Divorce reached nearly 1 million total viewers for the weekend with two Sunday plays (723,000 viewers) as well as viewing on HBO Go/HBO Now (250,000 viewers).
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Insecure has tallied a total of 1.1 million viewers for its first episode. The series starring Issa Rae was available over the last 2 weeks on HBO Go, HBO Now and HBO On Demand where it drew a combined audience of 601,000 viewers. The balance of viewers came from the two plays on Sunday night (585,000 viewers), HBO says.
Westworld and Divorce episodes were available beginning Friday on HBO Now and HBO Go.
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