Vice’s audience includes 66K in the 12-34 age bracket, 94K viewers in the 18-49 demo and 112K in the traditional “news” demo of ages 25-54. 139K of its premiere audience on the premium cable network were in the 50-plus demo, representing 55% of the overall audience.
These numbers aren’t relevant to the producers or HBO in the same way as, say, NBC Nightly News stats are to NBC. The launch of the unconventional half-hour nightly newscast from Vice Media and HBO got postponed from September 26 to last night, which Vice News chief Josh Tyrangiel presented as an indication of the program’s multiplatform ambitions.
“We want to test it on all its various platforms and make sure it’s perfect,” Tyrangiel said last month of the anchorless newscast that combines the mini-docu approach of Vice’s weekly HBO program with a novel use of graphics, charts and animation.