NBC, the home of The Voice, has ordered The Stream, a reality TV show seeking the next Justin Bieber — a music star to be discovered via the Internet and social media.
On The Stream, based on a Norwegian format, aspiring solo singers, rap-duos or electronic groups will be able to upload their video to “The Stream” online platform, where it instantly becomes available to the public.
The 100 most streamed musicians will be invited to a showcase where they will perform in front of music industry bigwigs. Thirty artists will be chosen and will work with the music executives for one week. At the end of the week, each exec will choose and sign their three favorite artists.
When the artists have been signed, they will compete in a weekly live show. The contestants’ fate will be decided by the number of streams their performances generate. The most streamed artists stay in the competition while the least streamed risks eviction.
“The Stream brilliantly uses technology and social media to draw music lovers in and make them a part of the process,” said Paul Telegdy, President, Alternative and Reality Group, NBC Entertainment. “We’re excited to discover talent in this modern way and connect the best artists with the industry’s top starmakers.”
The Stream is produced by Universal Television Alternative Studio in association with Monster, TV2, Nordic World and Little Hill. The deal was packaged by Paradigm.
This is the second reality series order at NBC this week, following Common Sense from All3Media’s Studio Lambert and Uni TV Alternative Studio. It is also the third reality competition series at NBC that features singing talent, joining The Voice and America’s Got Talent.
It is traditionally a busy time for unscripted series greenlights as distributors are heading to MIPCOM where reality formats are among the hottest commodities.