Fox Broadcasting is teaming with the Google Spotlight Stories to create a special virtual reality experience for The Simpsons couch gag to commemorate its milestone 600th episode. Titled “Planet of the Couches,” the gag will open the “Treehouse of Horror XXVII” episode on October 16 and will be available via Google Spotlight Stories and Google Cardboard app for the full VR experience.
“Planet of the Couches” takes viewers on a completely immersive VR experience as the world of The Simpsons is extended to 360 degrees. The audience is able to enter and explore the universe of the long-running animated series, with multiple viewings yielding different results.
The VR aspect was developed by Google Spotlight Stories in conjunction with Simpsons executive producers James L. Brooks, Matt Groening, Al Jean, Matt Selman and director David Silverman.
“It’s a thrill to be associated with Google — and not only because they have perfected the quality of their cafeteria food, especially those little sausages,” Brooks said.
Season 28 of The Simpsons premiered September 25 and airs at 8 PM Sundays.