Friday’s first day of Ryder Cup coverage lined up Golf Channel’s most-watched day in the 21-year history of the Arnold Palmer-founded net. The biennial faceoff of pro golfers from the U.S. and Europe averaged 673,000 viewers for the day.
Across all three days of competition from Hazeltine National Golf Club near Minneapolis, the Ryder Cup averaged 4.3M viewers for NBC Sports Group, peaking with 6.4M on Sunday on NBC, according to fast nationals. Average viewership was up 95% vs. the 2014 Ryder Cup at Gleneagles in Scotland but down 22% vs. 2012 matchup at Medinah near Chicago.
The U.S. cruised to a 17-11 victory to claim the Cup for the first time since 2008.
Across all digital platforms, the three-day 2016 Ryder Cup totaled 35.1 million live minutes, 487,000 unique devices and an average minute audience of 22,000. The average minute audience of 22,000 users ranks as the highest for any NBC and Golf Channel.