The docu officially launches the Viacom network’s new MTV Docs unit. The division plans to launch two more docus by the year. They include Transformation, a film on transgender youth in Los Angeles. Another docu chronicles Major Lazer’s concert in Havana earlier this year – the first concert in Cuba by a major pop act from the U.S. since diplomatic relations between the two countries was reinstated in December of ’14.
The world premiere of Prescription for Change takes place today at the White House in conjunction with its South by South Lawn festival (www.whitehouse.gov/sxsl). MTV promises that, in Prescription for Change, Obama will join Macklemore to “openly share their own experience with substance use as they discuss the scourge and stigma of addiction.”
Immediately following the screening, MTV News Senior Political Correspondent Ana Marie Cox will moderate a conversation on the response to the opioid epidemic with National Drug Control Policy Director Michael Botticelli, Macklemore, and other guests. The panel will be streamed live by MTV News and at http://www.whitehouse.gov/live. You can check out the panel today at 1:45 PM ET on MTV News’ Facebook page.
Macklemore previously appeared with Obama in May, at the president’s weekly address, to talk about opioid addiction.
Michael Klein, MTV’s EVP of Original Content said in today’s announcement the docus are intended “to expose real-life struggles and subcultures that impact the audience.” Prescription for Change: Ending America’s Opioid Crisis is a production of MTV Docs and Punched In The Head Productions.