Snapshot, updated with finals: Season premieres: the CW’s Jane The Virgin (0.4 in 18-49, 1.1 million), CBS’ The Odd Couple (1.1, 4.7 million); Timeless (1.5) ticks up in Week 3, Conviction slips to 0.7 demo rating; NBC wins night in 18-49 and total viewers.
UPDATED: Two comedy series, the CW’s hourlong Jane The Virgin and CBS sitcom The Odd Couple, kicked off their third seasons last night with very different lead-ins than last year. Jane The Virgin had 200% stronger lead-in (0.9 in adults 18-49 for Supergirl vs. 0.3 for Crazy Ex-Girlfriend). Meanwhile, The Odd Couple saw a -48% in its lead-in (2 Broke Girls‘ 1.6 last night vs. The Big Bang‘s 3.0 on Thursday last season)
With that in mind, here is how the two season openers fared. Jane The Virgin (0.4, 1.2 million viewers) equaled its Season 2 premiere in adults 18-49 and was up 25% in total viewers for its largest audience in 17 months, since the Season 1 finale in May 2015. Jane‘s lead-in viewership last night was up 203% year-to-year. (In 18-49, the comedy also was even with its Season 2 finale.)
In its second outing on the CW, Supergirl (0.9, 2.6 million) had acceptable Week 2 dips of 18% in 18-49 and 16% in total viewers and continues to post triple-digit year-to-year time-slot improvements.
The Odd Couple (1.1, 4.7 million) was down -27% in the demo from its Season 2 opener. While the diminished lead-in played a major role in the decline, The Odd Couple still posted a significant drop-off, 32%, from its new lead-in 2 Broke Girls (1.5, down -0.2 after downward adjustment ). The Odd Couple was CBS’ lowest-rated program of the night though it was up 0.2 from its Season 2 finale on a Big Bang Theory-less Monday. Along with 2 Broke Girls, the rest of CBS’ Monday series that were on last week all held steady. The Big Bang Theory (3.5 after upward adjustment), Kevin Can Wait (2.1), newly picked up for a full season, both were even, and Scorpion (1.3) at 10 PM matched its Live+Same Day series low from last week.
NBC’s Timeless (1.5) appears to have quickly reached its level with no Week 3 drops. It ticked up by a tenth from last week to join CBS’ Kevin Can Wait and NBC’s This Is Us as new series posting ratings upticks this fall. This represents a sold showing for the freshman since The Voice (2.6) dipped -0.2 week-to-week after upward adjustment. But Timeless’ 56% lead-in retention is only so-so compared with previous dramas in the slot, and its drop-off between the first to the second half-hour is pretty steep (-0.5 vs.-0.1 for its 10 PM competitors last night). Timeless has respectable delayed viewing lifts (+56% in L+3, +67% in L+7) and once again won the 10 PM hour in the demo.
ABC drama Conviction (0.7) slipped another tenth in Week 2 after downward adjustment in the finals, hitting the dreaded 0.7 adults 18-49 threshold. Still, that is just -0.2 off from the underwhelming premiere. The legal drama represents a conundrum, holding relatively steady but at a level that is difficult to justify a full-season order. Its solid shifted viewing gains (+56% in L+3, +78% in L+7) could be helpful when the network is making a back order decision but will it be enough? Conviction‘s lead-in, Dancing With The Stars (1.6), was even after upward adjustment.
Fox’s dramas Lucifer held steady at 1.1 in 18-49, while Gotham ticked up a tenth to a 1.2 in the finals.
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