ABC’s Designated Survivor, which posted the largest viewership L3 increase among any series — new or returning — in Premiere Week, +5.3 million, topped that in Week 2 with +5.6 million to claim the top two L3 absolute gains so far this season. With its strong viewership lift, Designated Survivor (13.5 million) again eclipsed Fox’s juggernaut Empire (12.8 million) to rank as the most watched Wednesday series in L3.
The Kiefer Sutherland drama also matched its premiere week L3 18-49 lift, +1.5 rating, tying CBS’ The Big Bang Theory for the biggest W2 L3 demo rise among any series. Designated Survivor‘s L3 demo tally stands at a 3.3 18-49 rating, a +83% lift vs. +68% in premiere week. With the gains, the show cut the Week 2 declines from -18% in L+SD to -11% in L3 among 18-49 and from -20% to -12% in total viewers.
NBC’s Tuesday dramedy This Is Us also impressed, growing by +59% in 18-49 and +4.0 million viewers overall in L3 for its second airing. The gains brought the show’s L3 results to a 4.12 18-49 rating and 12.7 million viewers. In the demo, that was within 1% of This Is Us‘ premiere episode L3 rating. The strong L3 lift helped virtually erase the -9% Live+same day Week 2 drop in 18-49 (2.59 vs. 2.85). In total viewers, This Is Us is off -6% from its series premiere (12.8 million vs. 13.5 million) in L3, versus a -13% week-to-week decline in L+SD (8.7 million vs. 10.1 million).
This Is Us posted a Week 2 vs. Week 1 growth in millennials, with the 18-34 L3 rating inching up +2% to a 3.13 rating from a 3.08, NBC’s highest for an entertainment series telecast in 19 months, since The Voice on March 3, 2015, (3.13). This Is Us’ women 18-34 L3 rating of 4.36 also was NBC’s best in 19 months for an entertainment series telecast. The dramedy’s women 18-49 rating grew by +2.27 rating in Week 2 to a 3.41, the biggest lift ever for an NBC entertainment telecast.