STX Entertainment’s marketing president of two years, Jack Pan, is departing the company for personal reasons. In his place, former Universal Pictures and Illumination Entertainment marketing president Eddie Egan will step in as STX’s interim marketing head as it rolls out the rest of its annual slate which includes Desierto, The Edge of Seventeen and The Space Between Us. Egan has been consulting for STX since early July. Pan wil work with him in the coming days to ensure a seamless transition. Pan helped rally STX to its highest grossing film to date, Bad Moms, which currently counts $165M worldwide.
An STX spokesman tells Deadline, “Jack informed us that he will be leaving the company to devote more time helping care for his family. He has been a valued colleague and an outstanding member of our launch team. We are incredibly grateful to him for his contributions to our inaugural slate, especially The Gift, The Boy, and Bad Moms. We have a deep bench of experienced and skilled studio marketing executives working within STX, and Eddie Egan, who ran marketing for both Universal Pictures and Illumination Entertainment and has been working with us as a senior marketing consultant, will immediately step in as interim head of the department. Our heartfelt wishes are extended to Jack and his entire family. ”
Prior to STX, Pan served six years as EVP of marketing at Summit Entertainment. At Summit, Pan was involved in the Twilight and Divergent campaigns. He is credited with helping to identify the proper way to reach fangirls online and is adept with social media marketing. At STX, Pan oversaw all aspects of marketing including strategy, research and analytics, creative advertising, media, social and digital marketing, integrations, PR, and global alliances.
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