New 20th Century Fox Film chairman/CEO Stacey Snider is wasting no time putting her own team in place. Pamela Levine has just been hired back into Fox as President, worldwide theatrical marketing for the studio and will join Oct. 5. She replaces Paul Hanneman who is leaving the job. Levine is rejoining Fox from HBO where she served as the head of marketing for the past five years and will now oversee both domestic and international theatrical marketing staffs. HBO has yet to name her replacement.
By bringing Levine back into the fold, Snider is putting the marketing reins into the hands of a seasoned executive who previously helped to launch studio franchises such as X-Men, Ice Age and Night at the Museum. She also is handing over the department to someone who has a keen understanding of marketing planning and research. Prior to initially joining Fox in 1995 as VP of market research, she was VP of the late Joseph Helfgot’s MarketCast which utilized NRG’s information to dive deeper with positioning studies.
'Shazam!' Smashes $100M; Disney-Fox's Faith-Based 'Breakthrough' Mints $1.7M Opening Day; 'Penguins' Near $500K - Wednesday B.O.
Levine comes back into very familiar territory as she spent nine years as co-president of domestic theatrical marketing with Tony Sella. Together, they oversaw all domestic marketing efforts – including advertising, media, digital marketing, publicity and promotions – for 20th Century Fox, Fox 2000 and Fox Animation/Blue Sky Studios films. She (an he) worked on over 140 films during that time, including James Cameron’s Avatar. Now, she comes back into the job with the additional responsibility of international marketing.
In total, Levine worked at Fox for 16 years. Snider, who herself took the reins earlier than expected, said that she felt lucky to have the marketing executive back at the studio. Snider has been working swiftly to pull together her own team of trusted executives, elbowing out those with previous ties to Jim Gianopulos who left the studio early. Gianopulos, who had been at the studio for 16 years, was on a plane coming back from vacation when his early departure was leaked to the press.
Levine joined HBO in October 2011 as Executive VP of Marketing and was named Chief Marketing Officer responsible for all marketing efforts across the board at HBO and Cinemax (branding, creative advertising, licensing, multi-cultural marketing, social media, direct mobile, and all digital platforms). She also oversaw the launch of the companies’ stand-alone digital streaming service HBO Now.
During her stint, she oversaw campaigns for Game of Thrones, True Detective, Girls, Veep, Silicon Valley, Ballers, The Jinx, and most recently, The Night Of.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.