As promised by NBC Entertainment chairman Robert Greenblatt early last month, NBC is wrapping the 52-week 2015-16 season at No. 1 in the 18-49 demo, as well as among 25-54 year olds in primetime.
In “most current” ratings, with one week left to tally in the 52-week season, NBC is averaging a 2.21 ratings among 18-49 year olds, ahead of CBS’s 1.86, ABC’s 1.73 and Fox’s 1.57. In the older age bracket, NBC’s 2.83 rating bests CBS’s 2.51, ABC’s 2.14 and Fox’s 1.89.
CBS clocked the biggest overall crowd at 9.1M, with NBC following at 8.4M, ABC’s 6.4M, and Fox’s 4.8M.
In August, appearing at TCA, Greenblatt forecast a third consecutive 52-week season win in the key sales demographic, including a projection for this summer “which we will certainly win thanks to our strong lineup and a little thing called the Olympics.”
Rio Olympics Closing Ceremony Ratings Lose Almost 50% Of London 2012 Viewers
In ratings results issued today, however, NBC noted that it wins the 52-week derby in the demo “with or without Rio Olympics boost.” Removing the Rio Games from the network’s average, NBC takes the 52-week season in 18-49 with a 1.97 primetime rating, outstripping Super Bowl-hosting CBS’s 1.86.
NBC dominated summer primetime ratings with the No. ranked series in the demo and total viewers in America’s Got Talent.
And NBC clearly led in late night as well, outscoring its broadcast competitors. Excluding NBA Finals weeks, Tonight Show Starring Jimmy Fallon won every week of the season in both the demo and overall audience.
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