Longtime Disney marketing exec John Rood is returning to the company as SVP Marketing, Disney Channels Worldwide. He replaces Richard Loomis, who is stepping down and will leave next month to pursue other ventures. Rood’s appointment is effective immediately.
Rood, who has been consulting exclusively with Disney Channels Worldwide for the past 10 months, will be responsible for on-channel promotion and off-channel marketing for the Disney Channel, Disney XD and Disney Junior portfolio. He will also oversee creative marketing support for the Disney Media Sales and Marketing team.
Under Loomis, the Disney Channel Marketing team received Emmy Awards, PromaxBDA Awards, CTAM Mark Awards and Telly Awards. He joined Disney Channels in 2007 and was promoted to SVP and Chief Marketing Officer in 2012.
“Richard has made enormous contributions to Disney Channels Worldwide during his tenure,” said Disney Channels Worldwide president and Chief Creative Officer Gary Marsh. “As an important and highly respected member of my senior team, his leadership, creativity and strategic expertise have been invaluable to me.”
Said Loomis, “From High School Musical 2′and Descendants to the launch of Disney XD and Disney Junior, it’s been an amazing ride covering a lot of ground in the U.S. and all around the world, and for that I feel very proud. I also feel that it’s the right time to explore the next chapter that awaits me and between now and the next four weeks, will transition with my good friend and successor John Rood who will have the support of a truly outstanding marketing and creative team.”
Rood, who most recently served as EVP DC Entertainment, was with The Walt Disney Company from 2000-2010, most recently as SVP Marketing, ABC Family from 2004-10. Before that, he served as served as VP, Marketing, Disney ABC Television Group and was responsible for driving the brand strategy and marketing campaigns for Disney Channel, Toon Disney and SOAPNet. He also led the re-branding projects for Disney Channel and Jetix/Fox Kids Channels worldwide.
“John Rood is a maker and a builder, with a rare combination of creative and strategic leadership skills and an innate understanding of the Disney brand, said Marsh, to whom Rood reports. “He has a unique capacity to transform how large teams address viewers’ evolving needs in a complex, multi-platform portfolio.”