EXCLUSIVE: Veteran publicist Ame Van Iden has booked a gig in Music City. She has been tapped to run the new Nashville office of East 2 West Collective, which rebranded from Much and House PR in June. Van Iden will bring with her clients including Christina Applegate, Michael Cudlitz, Kristin Davis, Bella Heathcote, Harrison Gilbert, Byung-hun Lee and Christine Taylor.

“We are thrilled to have Ame join the company,” East 2 West CEO Elizabeth Much and COO Heather Weiss said in a statement. “Her years of experience in representing and nurturing talent have earned her enormous respect in the business. She will be a welcome part of our team as we grow the burgeoning Nashville market.”

Van Iden most recently was VP Talent at PMC*BNK and before that was a partner at Wolf/Kasteler.

“I am excited to join E2W Collective and to work with them to expand our presence in Nashville,” Van Iden said. “It’s an evolving city with so much amazing talent and opportunities to work with –  new brands, philanthropy and lifestyle. Having offices in New York City, Los Angeles and now in Nashville enables us to offer our clients local, hands-on service with seamless national support. The company growth is incredibly inspiring.”