Devious Maids, developed by Desperate Housewives creator Marc Cherry based on a telenovela format, migrated to Lifetime after being developed and piloted at ABC. It got off to a strong start, with its freshman season peaking at 3 million Live+same day viewers for the season finale. The ratings have slipped in each consecutive season, with the most recent fourth season averaging 0.923 million viewers (L+SD), but the show has been consistent, with virtually no drop-off throughout Season 4. Its average still was twice the viewership of Lifetime’s other original scripted series, the critically praised UnReal.
Wrapping a respectable four-season run, Devious Maids, from ABC Studios, was the first all-Latina ensemble on English-speaking television. It was Lifetime’s only established returning series the last couple of years, used to help launch UnReal.
Devious Maids also is left over from the old regime at Lifetime. The network has been changing creative direction, signaled by UnReal. In the pipeline, the network has two drama pilots in contention for a series pickup, the supernatural Sea Change and anthology A Midsummer’s Nightmare.
Devious Maids was executive produced by Eva Longoria and starred Ana Ortiz, Dania Ramirez, Roselyn Sanchez and Judy Reyes.
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