The premiere of American Horror Story: My Roanoke Nightmare has logged 8.3 million total viewers and 5.6M viewers in the 18-49 demographic on a Live+3 basis, making it the third-most-watched telecast in the franchise’s history in both metrics. It’s the sixth-season starter for the Ryan Murphy anthology series that reboots each year.
Compared with the premiere telecast of Season 5, AHS: Hotel, Roanoke was down 8% in the demo (5.6M vs. 6.1M) and down 9% in total viewers (8.3M vs. 9.1M). That said, AHS: Hotel’s premiere was the franchise’s second-most-watched in FX history.
The Season 6 AHS launch also ranks as the fifth-most-watched telecast in FX history in a L+3 basis, behind only last year’s AHS: Hotel unveiling, the premiere of AHS: Freak Show in 2014 and two Sons of Anarchy episodes.
This season, AHS producers made the call to shroud the storyline and cast in pre-launch mystery. That included much teasing but virtually no information during the summer’s orgy of new-season plugging that is TCA; the creation of 24 AHS S6 teasers and 20 different pieces of AHS Season 6 key art with the specific intent of creating as much misdirection as possible; and virtually no word which cast members would be returning, though Lady Gaga did say she was back, and Sarah Paulson was confirmed to return before the September 14 launch.
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