With interest and demand for virtual reality gearing up in a big way across the industry, a two-day showcase of VR content is underway that will include major movie studios Warner Bros, 20th Century Fox, Walt Disney Studios, NBCUniversal, and DreamWorks Animation. It will include tech launches, exhibitions and panels.

The newly formed VR Society has announced a two-day conference to take place at Paramount Pictures Studios in Hollywood on October 13-14 with keynoters including X-Men‘s Bryan Singer. Robert Stromberg, the two-time Oscar winner and director of The Martian VR Experience as well as Disney’s Maleficent, will deliver the opening keynote and serves as a Creative Advisor to the VR Society.

Titled VR On The Lot, the confab will feature perspectives from the PGA, Sony Entertainment, Sony Music, Warner Bros. 20th Century Fox, Walt Disney Studios, NBCUniversal, DreamWorks Animation, The Virtual Reality Company, Legend, Time Inc.’s LIFE VR, AMD, Intel, HP, HTC Vive, Oculus, Technicolor, Dolby, Epic Games, Edelman, the Television Academy, UploadVR, Chapman University Dodge College of Film and Media Arts, the USC School of Cinematic Arts, Wemersive, Loot Interactive, Cause-Play, 360 AdSpots, Sci-Futures, StoryTech, Lucid Dreams Productions, Canon Street London, All Good Partners, and Entertainment Tonight.

Major studios will share their latest VR content, and more than 20 other sessions will share case studies and address topics including VR best practices, writing, producing, directing, cameras, audio, stitching, theatrical, broadcast and cable, education and gaming.

“VR promises to open whole new immersive worlds for people to experience films, music and magazines among a host of possible interactive and creative realms,” said Stromberg. “By bringing together Hollywood and entertainment industry professionals with the innovative VR artists, storytellers and technology leaders – we have the opportunity to speed up the exchange of ideas and strategies that will help the industry to deliver quality VR content in significant volume to meet consumer demand.”

The conference will focus on two key themes of the VR business: VRE Creative sessions will communicate “best practices” to ensure successful production of “premium VR consumer experiences.” VROI (VR Return on Investment) presentations will focus on distribution, monetization, VR investment, sales and opportunities in the market now, along with case studies from VR and 360-branded content with Kroger, Nestle and Kellogg’s

Wemersive will live stream VR On The lot in 360 VR, and the mobile app will feature Wemersive’s VR Player technology, event and exhibits information, and more.