Disney’s marketing machine is in high gear to promote Rogue One: A Star Wars Story — the first standalone film in the franchise out on December 16. Its Lucasfilm operation this morning unveiled promotional deals with Duracell, General Mills, Gillette, Nissan and Verizon.
They plan “specific, custom-designed campaigns and innovative programs” that will “complement the tempo and tone of the overall marketing campaign,” the companies say.
Lucasfilm General Manager Lynwen Brennan says that they’ve “each designed a stellar campaign capturing the spirit and camaraderie of Rogue One.”
The companies also helped with the run-up to last year’s Star Wars: The Force Awakens.
For example, Duracell showed its batteries powering toy store light sabers. General Mills had collectible Star Wars cereal boxes. Gillette sold razor handles that looked like weapons from the movie. Nissan used storm troopers in ads promoting its Juke model. And Verizon offered customers a themed version of the Google Cardboard virtual reality headset.
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