Following strong social media reaction to the first trailer shown during the Olympics, and huge scores in a first test screening, the Ted Melfi-directed Hidden Figures is looking like it might figure heavily in the upcoming awards-season race for Fox 2000 and Chernin Entertainment. Fox is finalizing plans to bring scenes of the movie to the Toronto Film Festival on September 10, where tastemakers will get a preview, and an outdoor performance by Pharrell Williams, who composed the music with Hans Zimmer and who is also a producer of the film.

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Sources tell Deadline that Williams (whose last Hollywood foray was the Oscar-nominated Despicable Me 2 theme “Happy”) will likely pack the stage with pals for a star-studded event in Canada. The footage presentation will be followed by a Q&A with cast and filmmakers.

In addition, I’ve heard that Fox is working on plans to qualify Hidden Figures for the Academy Awards, likely with a two-city showing in late December. The film opens wide January 13, Martin Luther King weekend. Hidden Figures won’t be ready to be shown in its entirety in Toronto, but word is it might premiere at AFI. The studio said none of what I heard has been set.

While sister studio Fox Searchlight is recalibrating its expected Oscar push on The Birth of A Nation after the controversy involving the 17-year rape trial of director-star Nate Parker and co-story writer Jean Celestin (and the subsequent suicide of their accuser), Hidden Figures certainly seems like the kind that Oscar voters love with its historical breadth and aspirational storyline, so the qualifying run makes sense. Based on the Margot Lee Shetterly book, Hidden Figures tells the story of the black female numbers crunchers who were the unsung heroes behind the early NASA space launches. It stars Taraji P. Henson, Octavia Spencer, Kirsten Dunst, Kevin Costner, Glen Powell and Jim Parsons. Melfi and Allison Schroeder co-wrote the script, and Donna Gigliotti is producing with Chernin Entertainment and Melfi.

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It was clear that the studio has been high on the film as far back as July, when Fox 2000 president Elizabeth Gabler beat out several rivals and brokered one of the biggest pitch deals of the year for Fruit Loops, a pitch Melfi will write and direct as a follow-up film. Chernin Entertainment, which produced Melfi’s breakthrough film St. Vincent, is producing that, too.

Here is the Hidden Figures trailer: