Indie producer-financier-distributor Covert Media has hired Jim Harvey as SVP International Sales, the company’s latest move as it preps for business beginning next week at the Toronto Film Festival. Previously EVP of Inception Film Partners and before that EVP Sales at Affinity/Bold Films, Harvey joins a week after Covert unveiled a foreign-language label, Lexica Films.

Harvey will report to Covert’s President of International Liz Kim Schwan and oversee sales for the company’s current and upcoming production slate as well as Lexica titles. The latter includes a pair of Russian-language pics: the Armenian disaster epic Earthquake and supernatural thriller The Night Watchmen. Both will be on offer at Toronto.

Before Sierra/Affinity, Harvey had runs at Element Films, Myriad Pictures, Lakeshore International and Summit Entertainment.

Covert is financing and selling the Daisy Ridley-Naomi Watts movie Ophelia. It also recently struck a two-year deal with Todd Garner’s Broken Road shingle.

The Toronto International Film Festival runs September 8-18.