The companies say this morning that Twitter will offer Bloomberg’s markets coverage as well as weekday programs including Bloomberg West (about tech news), What’d You Miss? (a global markets roundup), and With All Due Respect (political horse race analysis from Mark Halperin and John Heilemann).
Today’s announcement follows Twitter’s agreement, announced yesterday, to offer coverage of the Democratic and Republican conventions from CBSN.
For Bloomberg, the new deal will expand its potential audience to Twitter’s more than 800 million worldwide users.
They will be able to “leverage a powerful, real-time platform to consume and react to the news, accelerating our position as a leader in global business video, and offering new and innovative opportunities for our marketing partners,” says Bloomberg Media CEO Justin Smith.
Twitter CFO Anthony Noto adds that the alliance will give the social media company’s users “the best way to see live financial markets performance combined with the live commentary on the underlying drivers and implications.”