Starz has promoted Alison Hoffman from EVP of Marketing to the newly-created position of Chief Marketing Officer. Based in Beverly Hills, Hoffman spearheads all consumer and affiliate marketing for the network, including brand and creative strategy, media planning and digital and social marketing. Hoffman also leads the branding and positioning of the company’s consumer platforms and products.
“Alison’s vision and execution has helped reposition Starz as a destination for acclaimed and diverse original programming and build a brand that reflects the strength of our unmatched content offerings,” said Jeffrey Hirsch, Chief Operating Officer at Starz. “She led the way earlier this year with the Starz brand transformation, launching a masterbrand strategy for the network which involved integrating the Encore services into the new Starz, as well as the highly successful launch of the new Starz App.”
Hoffman joined Starz in 2012 as SVP of Originals Marketing and was promoted to EVP of Marketing in February 2015. She oversees campaigns for the entire Starz original series slate, including Power, Outlander, The Girlfriend Experience, Flesh & Bone, Black Sails, Ash vs Evil Dead, Survivor’s Remorse, Blunt Talk, and the upcoming American Gods. Prior to joining Starz, Hoffman served as VP of Creative and Brand Strategy at AMC Networks, where she was behind marketing campaigns for series such as Mad Men, Breaking Bad and The Walking Dead.