On the heels of TVGN’s rebrand into Pop and amidst the network’s expansion into original scripted and unscripted series under president Brad Schwartz, the network is making a change at the top of its original programming team. TV Guide Network veteran Paul Adler, Pop’s SVP, Original Programming and Development, is leaving the network on Aug. 1 after more than 16 years. Adler, who will continue to serve as a consulting producer on selected Pop projects, announced his departure to the staff in a memo today, which lists some of his biggest accomplishments (you can read it below the story).
Adler will be replaced by Justin Rosenblatt, SVP, Alternative Programming at the CW, who will become EVP of Original Programming and Development for Pop, reporting to Schwartz. This is another example of a CBS Corp. network reaching within the company executive ranks to fill a high-level post. Pop is a joint venture of CBS and Lionsgate, while the CW is co-owned by CBS, which runs the network day-to-day, and Warner Bros. Rosenblatt, who oversees reality under Thom Sherman at the CW, will leave his post at the end of August. A search is underway for his replacement.
Pop’s original slate includes comedy series Schitt’s Creek, which was picked up for season three, new scripted comedy series Nightcap produced by Lionsgate TV, and the a cappella docu-series Sing It On, which premieres its second season this week.
“Justin is the perfect executive to build upon our network’s rapid growth with bold new original programming that breaks through the clutter and resonates with passionate fans and younger, socially-engaged viewers,” said Schwartz. “He will join Pop at an optimal time, taking over the reins from Paul, who has had a remarkable run at the network and has been a great leader and contributor to our successes.”
In Rosenblatt’s current role as SVP of Alternative Programming at The CW, he oversees all elements of development and current programming, including the Whose Line Is It Anyway reboot and the upcoming re-launch of MADtv. During his nine-year tenure at The CW, Rosenblatt also has worked on the long-running America’s Next Top Model, Penn & Teller: Fool Us and Masters of Illusion. Prior to joining The CW, Rosenblatt served as Senior Director of Series Development and Programming for MTV2. In this role, he oversaw Celebrity Death Match, Wildboyz, and Final Fu.
Here is Adler’s note:
Dear Pop Team:
Some bittersweet news to share with you all today: I have decided to move on from Pop, effective August 1st.
This was obviously a difficult decision to make after 16+ years at the company, but now that we are 18 months into our re-brand, the timing seemed right to seek-out a new challenge. We’ve enjoyed amazing ratings growth becoming one of the fastest growing networks in cable; half of our new series were renewed to second season (and Schitt’s Creek to a 3rd); and we are about launch two brand new comedies (one scripted, one reality) developed by our in-house team: Nightcap, produced with our parent company Lionsgate, and Hollywood Darlings starring Jodie Sweetin.
I am extremely proud of the over 3,500 hours of original content I’ve been a part of since starting at what was then the TV Guide Channel. From the days of the highly rated Live Red Carpets with Joan and Melissa Rivers, to overseeing our daily news and pop culture shows like Hollywood 411 and PopSugar Now, and ultimately launching the network into the reality space with 2 seasons of our hit series, Nail Files.
I feel privileged that we’ve had some of the best production partners in the business collaborate on our content during this time: Nigel Lythgoe Productions, John Legend’s Get Lifted, SallyAnn Salsano’s 495 Productions, ThinkFactory, Core Media, Embassy Row, Jarrett Creative, Relativity Television, T Group, All3 Media, Entertainment Tonight Studios… and the list goes on.
But truly, my most satisfying achievement has been watching our incredible team at Pop thrive and grow throughout the years: Production Assistants have become Producers, Producers have become EPs and Showrunners, and then gone on to Senior Management posts — both at Pop and throughout the industry. More than any single series, this is the legacy I will remain the most proud of.
Please know that this isn’t a final farewell just yet: I’ll continue to act as a Consulting Producer on select Pop Originals in the coming months.
In the meantime, please feel free to drop by my office over the coming days to say farewell and share a coffee – or something stronger!
With best wishes,