Paramount Pictures has hired Google’s former head of industry Rebecca Mall as Co-president of Domestic Marketing, part of a restructure that will see the studio launch a brand strategy division that she will oversee. As part of the revamp, Steve Siskind, President of Domestic Marketing, will segue to oversee home media marketing globally, reporting to Bob Buchi, President of Worldwide Home Media Distribution.
Paramount also has hired Google’s one-time brand measurement lead Reggie Panaligan as SVP Research & Analytics; digital media firm bpg’s Anu Bhatia as SVP Digital Content; and ex-Disney exec Christine Benitez, Activision’s Orlando Baeza and Brice Tidwell as VP Brand Strategy.
Mall will oversee the new brand strategy team as well as promotions, publicity, media and digital marketing. She spent the past six years at Google and YouTube partnering with studios and TV networks on digital marketing efforts, with a focus on elevating the business relationships with Disney and Paramount. She spent six years in TV development and production at ABC, NBC and the NBC Cable networks.
She will report to Megan Colligan, Paramount’s Worldwide President of Marketing and Distribution.
“We are excited to strengthen our deep bench of talented executives with new hires from top digital and entertainment companies including Google, Disney and Activision,” said Paramount Pictures chairman & CEO Brad Grey. “Rob Moore has reimagined the marketing department to seamlessly integrate the new brand strategy team to create impactful 360-degree campaigns.”
Said Moore: “As consumer habits continue to shift, we are looking ahead to the future and restructuring our marketing and digital teams, which will give us the flexibility to create new and penetrating ways to reach audiences globally. Megan Colligan has assembled a group with incredibly diverse experience and we’re excited about the team we’ve built.”