Coming off its Season 2 debut last night Mr. Robot had a pretty great morning with Emmy Awards nominations for Best Drama series and Best Actor for lead Rami Malek. That’s good breakthrough news for USA Network and its hacktivist series because the bad news is that Mr. Robot crashed a bit in the ratings on Wednesday to a new low.
The Sam Esmail created series had 1.04 million total viewers and a 0.4 rating among adults 18-49 for its 91-minute Season 2 double episode premiere last night. That’s an all time viewership low for the series and matches the ratings lows of last season. Last night’s S2 debut was down 14% from the audience that watched the Season 1 finale of September 2 last year and 10% from the previous viewer low of August 5, 2015. Both of those shows got a 0.5 rating among the key demo.
Up against the last hour of ESPY Awards on ABC for the first part of its 10:01 – 11:32 PM slot, Mr. Robot was down 20% in the 18-49s from its Season 1 opener of June 24, 2015. Viewershipwise, the USA show took a big fall of 41% from that Season 1 debut.
Add to that, the fact that the Season 1 debut of Mr. Robot had been available online for almost a month before it USA Network debut. Part 1 of the Season 2 opener was suddenly dropped online and social media for just a few hours on July 10 as part of a teased out marketing campaign for the show. Staying partially in a digital world, last season saw Mr. Robot perform very well in delayed viewing with Live + 3 numbers rising in the high double digits many weeks.
The 11:32 PM debut last night of aftershow Hacking Robot saw the 1-hour Andy Greenwald live series pull in a scant 376,000 total viewers and a 0.2 rating.