Average movie ticket prices have hit a record high, jumping to $8.73 during second-quarter 2016, according to figures releases today by the National Association of Theatre Owners. That’s up from $8.58 during the first quarter and a rise of 1.4% year-over year.
The numbers go up when there’s an abundance of films that appeal to adults or play well in the higher-priced venues. NATO’s figures rep the average outlay for all theaters and times, not just the prices for blockbusters at big-city venues on weekend nights.
Still, the average price for a movie ticket in 2015 was a then-record$8.43; that number grew to $8.70 in the fourth quarter of 2015 with the likes of Star Wars: The Force Awakens and The Revenant playing strong.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.