Earlier this week, All3Media International CEO Steve Macallister set his abrupt exit from the company. In a further surprise turn of events, former Managing Director Louise Pedersen is due to return to All3Media International as CEO. She is currently Managing Director of Colin Callender’s Playground Television in the UK, a post she left All3Media for in late 2014.
Pedersen previously spent 10 years leading the distribution arm of super-indie All3Media, and was responsible for leading it to become the 6th largest distribution business in the UK with a turnover of £49M per year generated from 6,750 hours of programming. At Playground, she has focused on high-end British drama alongside its co-production slate.
Jane Turton, CEO of All3Media said, “The prospect of Louise returning to All3Media International is very exciting. Her knowledge of the international production and distribution market is second to none and that, coupled with her leadership skills and strategic vision make her a very natural choice as the Chief Executive of such an important and central part of the All3Media Group.”
Pedersen thanked Callender and the Playground team “for giving me a wonderful opportunity to learn more about drama over the last 15 months and I look forward to watching their continued success.”
All3Media International is the distribution arm of parent company All3Media, which is 50/50 owned by Discovery and Liberty Global. Its catalog includes over 7,000 hours of content across all genres, with a focus on drama, comedy, factual and entertainment. Among titles it reps are Midsomer Murders, The Missing, Indian Summers, Skins, Gogglebox, Undercover Boss, TOWIE and The Gadget Show.
All3Media’s stable of production companies includes Neal Street Productions, New Pictures, Company Pictures, Studio Lambert and Gordon Ramsay’s One Potato Two Potato.
Macallister is taking time off before embarking on new ventures.