Mark Cuban and Todd Wagner’s Landmark Theatres is preparing to open a second flagship at one of New York City’s hottest new developments: VIA 57 West, a mixed-use building at West 57th Street near the West Side Highway.
The eight-screen theater complex, planned for spring 2017, is the first newly built major movie complex in the Big Apple since 2002 when Loews moved in to its E-Walk venue on 42nd Street, across from the AMC Empire 25. (A two-screen boutique theater, Metrograph, opened in March in the Lower East Side.)
Landmark CEO Ted Mundorff calls his new complex “a game changer.” It will include laser projectors, leather electric recliner seats which can be reserved through advanced ticketing, and locally made healthy snacks in addition to traditional popcorn with real butter.
The site’s entrance will feature an “active video wall.” There’ll also be a private bar; Landmark plans to offer post-screening parties as well as events such as filmmaker Q+As.
“This area was in dire need of a great movie theater,” says Jonathan (Jody) Durst, who’s president of The Durst Organization. “Landmark is more than a theater, it is a cultural amenity and meeting place for our creative community and the film industry in New York City.”
Landmark has 56 theaters, including a flagship in Los Angeles and Sunshine Cinemas on NYC’s East Houston Street.
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