With CNN on top again, the second night of the 2016 Democratic Convention drew 24.30 million viewers across the broadcasters and cable newers. As former President Bill Clinton dominated the celebrity heavy 10 – 11:15 PM slot, that’s a dip of 6% in overall viewers or 1.567 million total viewers from Night 1 of the DNC shindig in the Philadelphia. Convention-to-convention, Tuesday’s total DNC viewership was up 25% from what the RNC pulled in on its second night on July 19.
Whereas MSNNC was in the number #1 spot four years ago during the early September 2012 DNC, CNN was solidly in first place last night with 5.929 million total viewers and 2.051 million in the news demo of adults 25-54. That’s a slip of 4% from Day 1 of the Dems get together when First Lady Michelle Obama, Sen. Elizabeth Warren and Sen. Bernie Sanders all spoke to the delegates in Philadelphia and urged party unity behind Hillary Clinton. Monday night saw ratings winner CNN snagging 2.2 million viewers in the news demo from 10 – 11:30 PM ET on July 25, a tad better than last night.
DNC Ratings Top RNC Again On Day 2 With Bill Clinton Speech; ABC & CBS Down From 2012
Second place last night went to NBC with 5.281 million viewers and 1.93 million adults 25-54 watching. Cable cousin MSNC was third with a total audience of 3.834 million and 1.2 million adults 25-54 with ABC in fourth (3.463 million and 1.098 million adults 25-54) and CBS came in fifth ( 2.945 million and 888,000 adults 25-54). Towering over the RNC coverage last week, Fox New Channel was in the sixth spot last night with 2.851 million total viewers and 634,000 adults 25-54.
Among the cabler newers, the Jeff Zucker-run outlet was number #1 in overall primetime with 4.668 million viewers and 1.54 million in the news demo. MSNC was second with 3.182 million total viewers and 917,000 and right-leaning FNC was third with 2.953 million and 614,000 among the 25-54s.
Current VP Joe Biden and 2016 VP nominee Tim Kaine will speak tonight at the DNC with President Barack Obama closing the show.
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