The terrorist attack in France that killed 85 and injured 100 during Bastille Day festivities Thursday night has sent shockwaves across the globe. In France, it also came a day after the opening of Studiocanal’s Bastille Day, starring Idris Elba as a CIA agent trying to thwart a terrorist attack on French soil, timed to the holiday.
The film had previously wrestled with release date juggling in the wake of the November Paris attacks. It ultimately released in the UK on April 22 and is currently playing in 233 French cinemas; there is no word yet as to it possibly exiting theaters in deference, but StudioCanal has today pulled its advertising in France. For now, the studio says the pic will remain in cinemas, but exhibitors have right to pull film if they want to.
Focus World has North American rights. Deadline understands a day-and-date VOD bow is planned, but it is not on the release schedule.
In the wake of the Paris attacks last fall, Nicholas Boukhrief’s drama Made In France , which featured an AK-47 on the poster, was shelved by distributor Pretty Pictures after originally set for a theatrical release November 18 — five days after the attacks. That film’s plot centered on a journalist who infiltrates a Jihadi cell in the heart of the city with a view to uncovering a plot to bring havoc to the streets of the French capital.
The Bastille Day holiday typically kicks off the summer vacation season with the French either leaving the country or traveling to the seaside and mountain regions — along with an influx of tourists. Unlike the U.S., however, when the weather is nice, moviegoing is not the first thing on people’s minds. In the region of Nice, cinemas are closed today and three days of national mourning have been declared.
After a terrorist attack, businesses in the area are always affected and with a bevy of movies playing in France and parents off work and kids out of school, a number of Hollywood movies chose to release in the country on Wednesday. The last time terrorism hit Paris in November, the box office was down by about 20% because cinemas were shut in the capital, but the provinces remained relatively stable.
The major new Hollywood release in France this week is Fox’s Ice Age: Collision Course. France was the third-biggest market outside the U.S. on Ice Age: Continental Drift in 2012 with about $55.6M.
What may happen to moviegoing this weekend in the country is a question as the country has been extended its state of emergency for three months. Other movies that opened on Wednesday include the Meryl Streep-Hugh Grant starring Florence Foster Jenkins and a local title, while The Legend Of Tarzan and The Purge: Election Year are both in their second weekends in the country.
Many of the bigger movies are still a ways off: Warner Bros’ highly anticipated Suicide Squad doesn’t open in France until August 3. and Paramount’s Star Trek Beyond doesn’t open until August 17 in France when it bows globally. And, although Sony’s Ghostbusters bows this weekend in the U.S., it doesn’t hit France until August 11.
Meanwhile, the Fifty Shades Of Grey sequel Fifty Shades, which is shooting in Nice, was nowhere near the terrorist attack.