EXCLUSIVE: Eric Rudnick has been crowned the winner of ATX Television Festival’s annual Pitch Competition presented with Final Draft. Rudnick, who was one of 10 finalists selected to pitch live in front of industry execs, won for his pilot titled Incoming.

As the winner, he will be mentored by creator-showrunner Kevin Biegel (Enlisted, Cougar Town) and Dina Hillier, former VP Comedy Development at Sony Pictures Television, as he prepares to take his project to networks and studios including Hulu, CBS TV Studios and the CW, which have already committed to hearing his pitch.

Rudnick might be privy to the process. His original sitcom pilot Circus/Maximus was optioned to Fox, and he also created, wrote and produced the Funny or Die web series The Edge of Allegiance.

Here is the logline for the winning pitch: The veterans at a broken-down assisted-living facility might have met their match when a new psychiatrist, also a vet, employs unorthodox methods in her attempts to treat them. This dramedy reveals what life is really like for the troops we support — men and women, young and old — who return from their battles overseas, only to face the physical and emotional struggles that come home with them.

ATX will be back for its sixth season in June of next year.  The fest has added Superstore‘s America Ferrera and Royal Pain’s Mark Feuerstein as new Ambassadors, and Glen Mazzara (The Shield) as a new Advisory Board member.