Hollywood creative advertising and marketing agency Ant Farm has tapped Pongo chief marketing officer and SVP Cary Sachs for the newly created position of President of Television & Streaming. In his new role, the industry veteran will be responsible for growing and maintaining the respected trailer house’s division that now includes the burgeoning new-media marketplace and oversee the staff of editors, graphics artists and production pros.
At Pongo, a TV marketing agency, Sachs’ clients included Freeform, Twentieth Television, Disney Channel, National Geographic Channel, NatGeo Wild, Disney XD, GSN and Fremantle as well as Fox, ABC and CBS. His previous gigs included co-founding Trailer Park’s TV unit as a VP. He worked there from 2001-2005.
“Cary has tremendous experience in entertainment marketing across all channels,” Ant Farm president Melissa Palazzo Hart said. “He joins us at a perfect time, as we are expanding and developing immersive content for streaming channels and services. I am thrilled to have Cary join our team.”