Lifetime’s UnReal opened its second season with 497K viewers tuned at 10 PM, off a fourth-season Devious Maids debut lead-in of 1.08 million viewers. In the demo, however, UnReal logged a 0.2 rating which translates to 270K viewers ages 18-49, behind its Devious Maids lead-in (0.3, 439K).
For comparison sake, last June, a Devious Maids lead-in of 1.47M viewers at 9 PM fueled the unveiling of the network’s Bachelor-esque UnReal, which hung on to 815K viewers.
Second season starting state fall short of the first season, which dipped as low as 565K total viewers but wound up with a finale crowd of 790K. Demo-wise, the series opened last season with 363K viewers aged 18-49 and ended the season better than that, 384K demo viewers.
UnReal, a fictitious-but-based-on-experience behind-the-scenes look at a competition dating series called Everlasting that’s heavy on pillar candles, roses and hot canoodling women, is based on Sarah Gertrude Shapiro’s award-winning independent short film Sequin Raze. It’s created by Marti Noxon and Shapiro, a former The Bachelor producer.