Turner’s TNT and TBS are partnering with Wattpad, an online community for users to share original stories, with M. Night Shyamalan’s Tales From The Crypt horror programming set as their first project.
The partnership is designed to give Wattpad’s 45 million users the opportunity to have their stories adapted for the networks for TV, digital and/or mobile platforms.
Beginning with the Tales from the Crypt horror block, slated to premiere next year, TNT, TBS and Wattpad will invite writers to bring their story ideas forward through contests and other opportunities that will be announced on the official Turner profile on Wattpad. Under the deal, the networks also will tap into Wattpad’s data-driven models to help identify new talent and ideas from Wattpad users.
“Our partnership with Wattpad is a perfect intersection of content and fan engagement, where fans actually have the chance to directly influence and, in some cases even have their material optioned and developed by our networks,” said Justin Williams, senior vice president of digital ventures for TNT and TBS. “We’re especially excited to kick off our collaboration with a focus on TNT’s Tales from the Crypt horror block, which will tap into Wattpad’s strength in the horror genre.”
“There are many ways we can help the entertainment industry zero-in on new voices and stories with massive, built-in fan-bases. Through our partnership with Turner, Wattpad’s powerful insights, roster of influential writers, and hyper-engaged community of fans will help define the new scary,” said Aron Levitz, head of Wattpad Studios. “The eagerly-anticipated Tales from the Crypt horror block marks the future of television where leading networks source content from fans and build programming together with the audience.”