UPDATED, 10:20 AM: The Simpsons‘ invasion of China will continue. 20th Century Fox Consumer Products said today that it will open three additional retail stores featuring items from the landmark TV series in Shanghai, Xian and Beijing during the second half of 2016. The unit again is teaming with the Middle Kingdom’s HerChain Clothing Company on the outlets at Shanghai’s Grand Gateway 66, Xian’s Xi An Wu Huan Department Store and Beijing’s Joy City. “The new locations – in high-traffic city centers and department stores – position The Simpsons store to attract a wide and diverse composition of consumers,” said Peter Leeb, VP Worldwide Brand Marketing, Strategy and Partnerships at 20th Century Fox Consumer Products.
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PREVIOUSLY, May 5: How do you say “Ay caramba!” in Mandarin? More to the point, how do you say “Ka-ching!”? At 20th Century Fox Consumer Products, the answer to the latter is the Simpsons Store, which opened today in Beijing. It’s the first high-end outlet dedicated to all things Springfield, featuring more than 125 items to turn yuan.
The place is a Simpsons buff’s Mecca, with an entrance through a Bart silhouette and a design that details the characters’ features and layers the store area into distinguished zones. Targeting high-end shoppers in China’s capital, the Simpsons Store is situated in Taikoo Sanlitun, a fashionable shopping center featuring international retailers, art galleries, theaters, restaurants and a boutique hotel.
“We are delighted with the rapidly growing enthusiasm for The Simpsons brand across the Asia Pacific region,” Jeffrey Godsick, President of 20th Century Fox Consumer Products. “No matter the customer — a family, a high-end shopper or a fashionista — The Simpsons store in Beijing offers that unique consumer engagement with one of the world’s most celebrated properties.”
Said Yoyo You, GM of local partner Her-Chain Clothing: “The store possesses the fully owned licensing rights to co-produce all ranges of products. It is targeted to meet the intense and popular demands among consumers and The Simpsons’ fans.”
Okily dokily, China-renos, let the spending begin.
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