Much & House Public Relations, a full-service boutique agency founded by Elizabeth Much and Sharon House, has unveiled a rebranding on the heels of its 20th anniversary, The changes include a new name – East 2 West Collective (E2W) – as it expands its footprint to the East Coast, along with executive promotions and key hires.

East 2 West Collective

Much will now serve as Chief Executive Officer, and Heather Weiss has been promoted from Vice President to Chief Operating Officer. The agency has added a New York City office, AMCONYC, founded by Adriana Marie, and is opening a Nashville office, headed by newly appointed Chief Financial Officer Catia Salvadori. The agency also is adding a new brand marketing division and a social media marketing division.

“We have recognized the growing change in communications and platforms, and heard our clients requests for integrated solutions,” said Much. “We have invested in talent and capabilities to evolve, adapt and enhance the services we provide our clients. The refreshed brand represents what we have become, a full-service strategic communications agency able to fulfill the diverse needs of our clients.”