MTV this morning unveiled “Elect This” campaign, targeting millennial voters in the presidential election cycle.
MTV says a new, national “MTV study” found that 92% of millennials agree “this election is like a bad reality show,” and 93% believe “this election should be about issues.”
And what says focusing on the issues like short-form linear and digital series that use animatronic teddy bear, robot, alligator and parrot:
The Robo-Roundtable, will mock “puppet politics” while engaging in daily, ongoing on-air and online debates, short-form social media, Facebook Live and Snapchat content and deliver breaking news throughout election season.
Additionally, millennial voters are going to be able to voice the Robo-Roundtable discussions themselves, by tweeting their thoughts using the hashtag #roboroundtable. “Elect This” will select the best tweets throughout the election cycle from “online debates between young people and politicians” and project those opinions through the four animatrons.
At launch, “Elect This” original content platforms also will include “Infographica,” described as an ongoing, short-form animated series that illustrates “hyper-topical MTV polling data on critical issues.” They will be released multiple times a week across MTV platforms:
Through original content that satirizes punditry and illuminates the “truth behind the talking points,” MTV says, “Elect This” will drive young voters to become more informed.
The campaign is supported by a coalition of partner organizations “focused on the issues most important to millennials,” MTV says. Those orgs include American Civil Liberties Union, Anti-Defamation League, Define American, Enroll America, Everytown for Gun Safety, FWD.us, GLAAD, NAACP, National Partnership for Women and Families, NextGen Climate, Oxfam America, Planned Parenthood, RAINN, Rock the Vote, Truman National Security Project and Young Invincibles.